That is, so long as you know where to look and what to grab.

But that was then, and this now: And in 2020, whether you're looking for a formula that adds volume, amplifies length, or simply stays put all day long, you can get a great, holy-grail-worthy option for the price of your average lunch salad (or less). Once upon a time you'd be lucky if the best drugstore mascaras held a curl, let alone held up to best mascaras you'd find at your nearest department store.